Topic
Fashion Trend on Personalised Stylish Industry (Moodley’s I AM The Brand)
Instructions
Part 1 – Background Research (950 and appropriate visual supporting data)
i. Write a brief history and founder’s background of the selected Brand. Identify Mission, Vision, current Customer, Core Values and Brand DNA
ii. Present the research you have done to establish Brand Identity and Visual Identity of the selected Brand, and write a discussion on the Brand Identity, equity and architecture (by product range and price)
iii. Generate a market, customer and competitor analysis for the Brand based on the location (main city or country) which the Brand wants to enter. Generate a position map
iv. Identify the business model and generate a SWOT analysis
Part 2 – Analysis and Critical Review (950 words and appropriate visual supporting data)
i. Discuss & identify the concept of the Brand’s latest customer facing profiles and how it is integrated into the business model
ii. Discuss the position of the Brand’s latest image and house style in relation to its competitors
iii. How does the Brand build on their own Brand Identity, and how does it build on that Brand’s DNA, mission, vision & values statement
Part 3 – Confirmation of Analysis and Critical Review (950 words and appropriate visual supporting data)
i. Present a map of the Marketing Communications Strategy (Social Media Branding Strategy) and how to communicated to existing and new consumers online & offline supported by appropriate visual date
(in the form of an A3 book)
ii. Develop a summative conclusion including recommendations based on your analysis about the Brand DNA, the Brand values, services, promotion, place and price for the 3 targets set by the client and the
academic team
Words: 3000 Words
References: 23 Harvard references
Answer preview
A polish by birth, Aga Moodley founded I AM The Brand in 2009 (Evenbrite, 2018a). In developing an enterprise that would cater for the quick and specificity demand of personalised fashionable cloth, Moodley has first acquired an experience from individuality and conformist society where identity of an individual was more centric in 1980s. Her zest for developing such focused apparel enterprise was also influenced by both her mother and grandmother, who applied an ingenious way that involved use of limited materials for combination of stitching, sowing and setting up one-off, fashionable clothing for her. Having studied in London College of Fashion and having completed a Master’s Degree in Communication, Moodley not only engages in stylist to individuals but also offers consultancy services to major corporations, such as Runway Company, which is a multi-lingual business-process centre, and consultancy to print ad campaigns in major companies as British Airways.
Word count: 4392