Foreign Market Entry

Topic 

Foreign Market Entry

Instructions 

Write an analysis sharing details about market entry

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As the most populated and the largest country in the world, China continue to enjoy many years of an explosive economic growth. In addition, capital intensity and production efficiency in the country has contributed to its robust economy. Amazon needs to target the China’s growing middle class in order to forge forward. With Amazon commanding a large market share in the western market, it is still possible to crack the Chinese E-commerce market. Strategic ambitions to explore foreign markets will intensify sales and profits. Amazon therefore, takes the internalization and selection of a proper foreign market as a vital decision taken by the company (Hishatoshi, Shigeru & Yoshiki, 2016). The SWOT analysis discussed below evaluates the external opportunities and threats that can accelerate success or pose as a challenge to Amazon in the Chinese market.

Word Count; 950