Fundamental concepts of marketing and strategies

Instructions

Unit VI includes several marketing and advertising strategies that many companies have used to strengthen their brands. This assignment provides you with an opportunity to make recommendations for strengthening an e-commerce brand. Write a two-page reflection paper by recommending at least six marketing and advertising strategies (concepts) and explaining how each strategy would strengthen the brand for an e-commerce site.

Use Times New Roman, 12 point font, and double-spacing to format the reflection paper. There is no need to include a title page nor a references page.

Unit VI PowerPoint Presentation

Create a PowerPoint presentation at least five slides in length responding to the following points:

Choose one of the significant U.S. computer laws and/or court decision laws on page 524 of your textbook, or one from your own research and briefly describe it. See attached page 524.pdf file.
List and explain some of the pros and cons of the law.
How do ethics play a role in the law?
Who is most impacted by the law?

Be sure to include a title slide and a reference slide and cite appropriately. The title and reference slide do not count towards the minimum slide requirement.

Work preview

Product recommendations are normally deemed to be the channels that effectively work at the base of the marketing funnel. Notably, they are utilized so as to increase the opportunity of transforming an active-looking customer or to encourage the customer to purchase more than they would. Most of the business owners across the globe normally think of marketing in terms of public relations, advertising and promotion activities. Despite the fact that these are critical aspects of marketing, it is clear that they are activities the backup the entire marketing strategies of a business that shape a solid brand.

Word Count: 680

Powerpoint slides: 7