Topic
Global Strategy -The Procter & Gamble Company
Instructions
In this research project, you will apply concepts and theories about global strategy in a real-life company. Specifically, your tasks include:
- Identify a company’s strategy to compete in the global market;
- Evaluate if the strategy led to success or failure of the company;
- Analyse the strategy theoretically; and,
- Finally, attempt to offer recommendations to firms that face a similar situation to the focal company.
Answer preview
A global strategy provides a guiding framework for a firm’s globalization process to exploit opportunities of a connected world that allows a business to operate beyond the borders of the home country (Peng, 2017). Some of the key reasons firms execute global strategies is to leverage the economies of scale, widen the market share and influence the margins positively (Akan et al., 2006; Peng, 2017). However, expanding to the global requires the use of appropriate strategies to meet the needs of the different customer needs, tastes and preferences (Hitt, Ireland & Hoskisson, 2009). One of the companies operating at the global scale is the Procter & Gamble. This paper explores the focal strategy (related-product diversification) adopted by the company to leverage opportunities in the global market, evaluate the appropriateness of the strategy, analysis the strategy in the light of theoretical perspective and provide recommendations to ensure that the company maximizes the benefits from the global market.
Word count: 4014