Topic
G&M Cosmetics Pty Ltd in China
Instructions
This report aims to use research techniques to identify suitable potential markets and then prioritise a single market to identify a positioning strategy suitable for that market.
A suitable potential market includes CIA facts (Int) and ABS (for Aus)
You will also the research and support this decision by addressing any perceived cultural or social blocks to the internationalisation (this means Internationalization refers to the increasing importance of international trade, international relations, treaties, alliances, etc. Inter-national, of course, means between or among nations. (By Herman E. Daly 1999) of the business and how these will be addressed to ensure a successful export venture.
The company to be selected will be taken from recent finalists in the Australian Government Exporter Awards listing https://www.exportawards.gov.au/
Through careful analysis, you will document a typical country profile as a suitable target for export and how you have drawn this conclusion. You will then select a single country from the target group and analyse that market for regulatory and legislative codes that may affect the opportunity and how these will be addressed.
Study the cultural and social differences between the target market and the domestic market and ascertain how those differences will impact and how they will be dealt with.
During this research you will identify and profile the target market and identify the most appropriate positioning strategy suitable for this international market venture.
Answer preview
G & M cosmetics represent one of the renowned and organic skincare corporations which manufacture and sell products at a national and internal level. It is family owned and based in Sydney, Australia. The company has an annual turnover of $8 million and has developed exponentially over the recent years. The owner, Zvonko Jordanov found the firm in 1996 from a need in the local Australian market. The European cosmetics being used at the time happened to be waxy and unsuitable for the hot Australian climate. From then, the company drew acclaim for their high quality products and range of oil.
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