Topic

Greenpeace Advertisement

Instructions

Choose an advertisement that you believe makes an important statement related to environmental, social, political, or cultural responsibility. Analyze the advertisement, and create an argument explaining what statement the advertisement is making, why it is important, and how it relates to a current issue or situation.

Choose an advertisement to analyze. This could be a print advertisement, a commercial, etc. When choosing your advertisement, think about not only the product or service that is being advertised, but also what statement is being made by the advertisement. Is it referencing an environmental, social, political, or cultural issue or situation?
Make a claim. The argument for your essay comes from the claim that you are making about your advertisement. You decide what statement that you believe the advertisement is making, and you have to support that claim with evidence from your advertisement (Minor Assignment 3 will help you with this).
Explain the situation/issue. Imagine that you are explaining the environmental, social, political, or cultural issue to someone who has never heard or learned about it. You may need to give background information, and you can use sources to help you here. You have to describe the situation/issue and explain why people should care about it.
Explain why this advertisement is important and why people should pay attention to it. This is also part of argumentative writing. You have made a claim about your advertisement, and as part of your argument, you have to explain why this advertisement matters.

Guidelines:

This essay should be between 1000-1200 words.
You should use one-inch margins, 12-pt. font, double-spacing, a title, the correct header, and page numbers.
Your advertisement is one source, and you should find two-three other sources that discuss your topic to help you in your essay. You may find sources that discuss the company/organization that created the advertisement, sources that discuss the public reaction to the advertisement, sources about your current issue/situation, etc.
You must have a Works Cited page, and you must also cite all of your sources in your essay.

Answer preview

The reducing global forest cover is primarily attributed to logging for industrial purposes. Most importantly, the paper industry relies on wood as a raw material hence it leads mostly to logging which results to deforestation.

Pro argument 1:

The current forest destruction is connected with industrial activities since trees are essential raw material in the sector.

Over time, deforestation levels have continued to escalate due to the surging demands for wood products. Due to the growing demand for paper products, a strain has been put on the forest cover which results to deforestation. To that end, Greenpeace Foundation has decided to carry out an awareness campaign on deforestation by adopting an advertisement dubbed ‘Deforestation continues with the turn of a page.’ Greenpeace is an NGO devoted to educating people on various environmental issues across the globe. It is based in Amsterdam, the Netherlands with offices in 39 countries (Greenpeace International, 2018). The foundation partnered with LINKSUS Advertisement Agency that is found in Beijing.

Outline word count: 419

Essay word count: 1223