Topic
H & M, A Swedish multinational retail company
Instructions
Write a discussion on the H & M, A Swedish multinational retail company.
Answer preview
H & M is a Swedish multinational retail company focusing on delivering quality clothing for men, women, children and teenagers. The brand is successful in expanding their business across the globe through more than 4000 stores in 62 countries (H & M Group, 2017a). In the last year, total number of employees in the company was approximately 148000 and they are efficient in serving the customers as per the fashion trend and individual preferences. (H & M Group, 2017a) Net income of H & M is $2.35 billion in 2016 and the company mainly focuses on delivering quality and exclusive clothing to the people as per the recent fashion trend. The company includes H & M Home, COS, Weekday, Monki and Cheap Monday (H & M Group, 2017c). The products can be categorized as women, men, kids, accessories and H & M Home.
The company divides the women section into different parts as per the requirements of dresses such as daywear, party dresses, contemporary maternity apparel and dress for relaxed leisure (H & M Group, 2017a). Under the apparel section, the company is successful in providing scarves, hats belts, jewellery, bags and shoes. Under the kids section, t offers playing dresses, casual clothing, and party wear. There are also a big collection that offer towel, curtains and bed linen (H & M Group, 2017a). Under the men section, the brand offers a collection of shirts, smart suits, festive occasional dress, sports clothing, accessories and shoes. The main mission of the brand is “fashion and Quality at the best price”. The company tries to maintain product quality and affordable price to serve the customers efficiently (H & M Group, 2017a).
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