Topic

H&M Position improvement in the Australian Market

Instructions

Discuss the marketing plan of H&M that improves its position in the Australian market.

Answer preview

This marketing plan provides a blueprint to help H&M navigates its shortcomings and improve its position in the Australian market. Based in previous analysis, H&M houses 3 key issues that hold the company back from reigning supreme in the Australian market, ranked according to degree of importance:

H&M already provides excellent online shopping experience through its websites. However, shopping apps built for mobile devices are poorly packaged, and lacks the touted online ordering feature (iTunes, Google Playstore, 2018). Given almost all people have smartphones/tablets, this is a major missed marketing and sales opportunity.
H&M have no own designs / style apparel as compared to other competitors. Given the price and the standard design arena that they compete is with Kmart and Big W (news.com.au, 2018), it gives very little product differentiation.

Word count: 6368