Holland & Barrett Enters China (Investigation of the Rationale and Strategies of Market Entry)

Introduction and Conclusion 25%、

Literature Review 35%、

Methodology 15%、

Data findings and analysis 25%

China’s economy has been growing in the recent past, and the healthcare products sector has not been left out. As the middle class expands and consumers focus more on their health, the demand for quality healthcare products has grown. Holland and Barrett is a UK-based healthcare products firm, which can utilize Chinese healthcare products to grow its competitiveness in the global market. The purpose of this research is to examine the justifications for Holland & Barrett to enter the Chinese market and the market entry strategies that the firm can implement to successfully penetrate the market. The study used secondary data sources to obtain information to answer the following question:

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