How Marketers Can Target the Information Search and Evaluation Phases of the Consumer Decision Model to Boost Marketing Efficiency

Topic

How Marketers Can Target the Information Search and Evaluation Phases of the Consumer Decision Model to Boost Marketing Efficiency

Instructions

Using Harvard format, write a 1900 word document on How Marketers Can Target the Information Search and Evaluation Phases of the Consumer Decision Model to Boost Marketing Efficiency.

Answer preview

Customers could be easily influenced by the brand perceptions and attitudes when they make purchase decisions, which are based on the brand identity. Accor Hotel’s success in the hospitality industry depends on its ability to leverage its brand and present it to the customers. Accor Hotels has undertaken a strategic branding strategy, which was designed to package the brand and present it to worldwide customers and make it stand out among its peers. Consumer behavior and choices are to a large extent determined by the intrigues and dynamics of the customer decision-making process. The marketing strategies should be targeted at specific consumer decision model steps, with the aim of providing relevant information to the customer, so that as the customer set out to evaluate the various alternatives that already exist, they would prefer Accor Hotels.

Word count: 2868

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