How sporting goods companies should deal with the popularity of the digital market, by analyzing the case of Nike in China

Topic

How sporting goods companies should deal with the popularity of the digital market, by analyzing the case of Nike in China

Instructions

Write a dissertation on how sporting goods companies should deal with the popularity of the digital market, by analyzing the case of Nike in China.

Answer preview

The digital market is progressively becoming a choice for many consumers. Globally, online retail approached $3 trilling sales in 2018, driving the share of web sales to nearly 15% of all retail sales. Global retail sales have grown steadily over the decade. In 2018, e-electronic retail grew by 3.3% shifting the overall value of retail goods from $18.25 trillion to $18.84 trillion in 2018 (Young, 2019). The leading economies that dominate the digital market are China and the United States, and doubles up as the main two largest economies worldwide. China and the United States accounted for nearly 50% of the electronic market in 2017.

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