Topic
Impact of Increasing Online Information Availability on Customer Decision-Making
Instructions
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This document provides a research proposal investigating the potential impact of supplementing front of package product information with online to increase information available to customers. The introduction section demonstrates the mixed study findings that make it difficult to ascertain the precise effect of the proposed policy. The review of literature section provides empirical findings from prior research studies, showing the effect of online information availability on quality of decision-making, and the literature gaps that should be investigated. The methodology sections explain the descriptive research design and survey method proposed to collect and analyze data. The use of a questionnaire to collect qualitative and quantitative data is also explained in the methodology section. Conclusion section provides that the research may reveal the mixed perspectives of customers towards online information availability, necessitating a methodical approach to increase product information on the online media. Marketers may find the findings of the study to determine what information should be posted online for maximum effect.
Word Count: 2000