Implementation of the CRM system for Apple Inc

Topic 

Implementation of the CRM system for Apple Inc

Instructions 

Write an Essay paper on the implementation of the CRM system for Apple Inc.

Answer Preview 

Apple products have performed well in the American and European markets. Nonetheless, the company is likely to face challenges in accessing and expanding the new target market of China whose marketing situation is quite dissimilar to the marketing conditions in Europe and America. Therefore, to successfully penetrate the Chinese market, it is essential for the company to do an analysis of the Chinese Smartphone market. The CRM system will help Apple Inc. keep every contact details they have with the customers in the new market, make track of all interactions which the business has with the new customers as well as manage the accounts of the company to assess their performance in the new market (Smith, et al. 1992, p. 24). Conducting both internal as well as external analysis of the company will help in the establishment of the specific requirements from the CRM by Apple Inc. and hence enable the proper implementation of the CRM system for the company. The PEST, SWOT analysis as well as Porter’s five forces will therefore be analyzed extensively in an attempt to understand how to implement the CRM.

Word Count: 3900