Importance of Electronic Word Of Mouth On Businesses

Topic

Importance of Electronic Word Of Mouth On Businesses

Instructions

Discuss the Importance of Electronic Word Of Mouth On Businesses.

Answer preview

Before the invention of the internet and the coming of social media, people used to advise their friends and family on what to buy via word of mouth. Television and radio presented an avenue for businesses to advertise and presented a one way kind of communication so brands didn’t really have to worry or care so much about complaints from customers since they could only reach a few people if the complainant was really determined. With the advent of social media, this has really changed with the customers getting a voice to either recommend the quality of service of bash an establishment into oblivion. This has since grown, effectively making social media an electronic word of mouth (eWOM); one of the most powerful forces of marketing.

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