Increase sales of “The Big Issue” – A Consumer Behaviour Report

Topic

Increase sales of “The Big Issue” – A Consumer Behaviour Report

Instructions

This report requires you to apply a theory, model or framework to the consumer behaviour you are investigating and
recommend some marketing strategies to address the behaviour.

Answer preview

The increase in price The Big issue magazine will affect the revenues of the organization in the short-term as customers adjust to the price change in the long-term. The decline in sales shows that the Big Issue customers are price sensitive. Price sensitivity is affected by brand loyalty, purchase involvement and bundled discount (Dominique-Ferreira et al., 2016). Low sales volume following price increases can be reversed through brand loyalty strategies to increase acceptance of bundled discounts and increase profitable revenue. In this report, the case of the Big Issue is investigated to determine how sale revenue can be increased after the price increase.

Word count: 2880