Indicators of Brand Equity and Awareness

Topic 

Indicators of Brand Equity and Awareness

Instructions 

Write Indicators of Brand Equity and Awareness

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The Likert scale measured the level to which the respondents are interested in football, without focusing on a particular club or league. The questionnaire data shows that the majority of the respondents exhibit a moderate level of interest in football (n=28; 30%), followed by a 20% (n=12) of the respondents strongly interested in football and 8.3% (n=5) very interested in football. A significant proportion (n=8) accounting for 13.3% are fairly interested in football and 11.7% (n=7) expressed the lowest level of interest in football. While the respondents indicated different levels of interest in football, data in table 3 above shows that the Chinese are moderately interested in football.

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