Initial Idea (Reckitt Benckiser Group PLC)

Topic 

Initial Idea (Reckitt Benckiser Group PLC)

Instructions 

They have asked us to come up with an initial idea for the project. Once they are happy, they will proceed to writing the full project. For now, I just need:

  1. Which company to pick?
  2. Which target country? Is it developed or emerging?
  3. Very brief reason why this was picked (2 sentences will do).

Project brief:

You are the manager of a UK-headquartered company of your choice. The company seeks growth opportunities and considers expanding further into the global marketplace. The first screening of international markets led to a shortlist of two potential target country markets – one developed and one emerging economy. The board of your company is asking you to develop a global marketing plan for one of those countries. Your colleague is asked to write a marketing plan for the other country. The board would like to see both plans before making a final decision on which country to target.
Answer Preview 
Reckitt Benckiser Group PLC is a health, hygiene, and home products manufacturing and marketing company headquartered in Slough, United Kingdom, and listed on the London Stock Exchange. RB.L operates in about 60 countries and its products are sold and consumed in about 200 countries. The company’s strategy focuses is on establishing a highly focused portfolio targeting the 19 most trusted and profitable brands that account for nearly 70% of the global revenues (“rb.com/about-us”, 2018). The company provides treatment products for gastrointestinal and analgesic problems, cough, sore throat, and pain, as well as sexual wellness products, foot care, supplements, and vitamins, under the brand names Mucinex, Nurofen, Gaviscon, Strepsil, and Scholl.
Word Count: 600