Integrated Marketing Communication Plan for Nudie

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Integrated Marketing Communication Plan for Nudie

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Nudie is an Australian-based organization that specializes in the manufacture and distribution of fresh fruit juices, and other fruit-based beverages (Nudie, 2018). The firm was started in 2003 by Tim Pathick and Michael Bitenner. Since its inception, the firm, which has its headquarters in New South Whales, has undergone through notable developments and improvements (Nudie, 2018). From a local fresh fruit squeezer, to a nationally-recognized fresh fruits brand, the firm has managed to build a brand that people in Australia respect.

The company suffered a major set-back in 2004, barely two years after it as founded, after its main production factory burned down (Nudie, 2018). Aside from that, in 2008, the company suffered a legal suit, when the Australian Competition and Consumer Commission sued the firm for misrepresenting one of its new products, Cranberry Cloudy and Rosie Blue.

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