Integrated Marketing Plan (Swisse Company)

Topic

Integrated Marketing Plan (Swisse Company)

Instructions

Write a 7-page proposition paper in Harvard format.

Answer preview

Swisse Wellness Pty Ltd (Swisse) is an international wellness brand, which started as a small local warehouse in Melbourne (Swisse, 2018). The firm was started by Kevin Ring in 1969, and ever since the firm has grown to be a recognized global brand. The story of Swisse success emanates from the firm’s strong brand positioning, based on its founding principle, namely “Celebrate Life Every day” (Swisse, 2018). The idea behind this philosophy, which has become a part of the company’s organizational culture is that all the products that the company is offering its clients, combined with the varied service that it accords its customers, are designed in such a way that they boost the quality of life for the clients. In the process, the company gives the consumers reasons to celebrate their lives every day.

Word count: 2823