Integrative Case: Coca-Cola

Integrative Case: Coca-Cola

Instructions 

Your assignment this week is to submit your responses to questions 1-4 from the Brief Integrative Case, 2.1: Coca-Cola in India.

Your response should be in the same document and should be between 2-4 pages but should not exceed four pages total. There should be at least one reference to our text in each of the four questions, in APA format. 

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The cultural aspect in this case study of Coke’s difficulty in India may be linked to communication, language barriers, and perceptions that are effective in causing challenges in international communication. Coke is a U.S based company thus most of its traditions of craftsmanship is mostly American. By offshoring its production and services to India, Coke faced serious cultural differences that made it difficult for the company to operate effectively in India. For instance, the U.S government through its laws and regulations had allowed the spirit of entrepreneurship and even protected the organization’s secret ingredients of production.

Length: 1100