Interactive Communication Marketing Strategy

Topic

Interactive Communication Marketing Strategy (Caté Coffee shop)

Instructions

1. Task 1 Introduction – 20%
1.1. Background of the company
1.2. Compare the online and offline options (S.W.T)
Outline potential business opportunities that emerge for the organisation from the differences between the online and offline options (O)

2. Task 4 Develop interactive marketing communications – 20%
2.1. Step 2: Social media

Answer preview

The company is named Caté, which means cat café. It is a coffee shop, which also offers snacks and a wide range of other activities, including playing with cats, reading and playing various games such as video and computer games, as well as board games. The firm’s brand strength originates from the variety of exciting leisure activities, and especially the presence of cats which the patrons can play with. The mission statement of the firm is “Are you a cat lover?” and it appeals to cat lovers to come to the café and enjoy a good time with the cats.

Word count: 2690