Topic

International Business Strategy

Instructions

You have been hired as a business developer in UK. Your first task is to prepare a feasibility report for your organization as they wish to expand into the international arena. AT LEAST TWO MODELS/THEORIES must be used (see below). You will need to include the following into your report:

Answer Preview

Alberto Balsam is selected for the purpose of this paper due to its little influence in the international market. While the product enjoys a strong heritage in the UK, its purpose conforms to the general desires of the larger global community; maintaining freshness and fragrance of the hair. In addition, shampoo and hair marketing across the world is expanding with the awareness that shampoos contain a medicinal value for hair. Beauty products have become an integral part of families across the world. Also, the wide product portfolio of Alberto Balsam makes it affordable for many users. Alberto Balsam comes in 5 categories (Damage and Repair; Clear and Fresh; Smooth and Sleek; Colour Bight and Stunning Shine) which suits all hair types.

Essentially, Alberto Balsam falls under the shopping product category which can be a major selling strength in a new market. Shopping products are comparatively low-priced, shopped with minimum effort and time because the buyer often knows about the characteristics of such products (Lamb, Hair, and McDaniel, 2011, p. 334). Instead of searching for other information, Alberto Balsam as a convenience product can be easily accepted as a substitute, especially when the prices are maintained low. ‘

Word Count: 2900