International Market analysis: The Case of Coles Supermarket

Topic 

International Market analysis: The Case of Coles Supermarket

Instructions 

Write an international market analysis focusing specifically on Coles supermarket.

Answer Preview 

Businesses join the international market for different reasons, including an increase in demand at the foreign markets, high competition at the domestic market, need for growth, and avoiding unfavorable business environment in the local market, among others. However, an assessment of the internal and external environment is critical to understand the potential of the target market, and determine the relevant entry strategy (Craig & Campbell, 2012). This report examines the case of Coles Supermarket and Indonesia as a foreign market that the company should exploit. Coles Supermarket is selected based on its long-standing presence and growth in the Australian marketing, becoming the second leading retailer in the industry, after Woolworths. The national presence and increasing market competition means that Coles can remain relevant in the industry by expanding internationally. Indonesia is important overseas market for Coles, majorly because of the large population and   increasing number of middle class in major urban settings.  The report employs different models and scholarly research to analyze the situation and draw recommendations.

Word Count: 3400