Topic

INTERNATIONALISATION STRATEGIES FOR SMALL & MEDIUM ENTERPRISES

Instructions

Compare and contrast three internationalisation strategies adopted by small and
medium-sized enterprises?

Answer preview

Internationalization of business operations is a concept which has gained popularity in the modern times as organisations seek to enhance their competitiveness and access new markets at the global level. It is an element which enables cross border competition while through the international aspect of division of labour. The term internationalisation could mean different things based on the various activities which businesses undertake. In a broad context internationalisation can be simply understood to mean the expansion of entrepreneurial activities abroad (Klaus 2019).

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