Law of Contract (Leonard v Pepsi)

Topic

Law of Contract (Leonard v Pepsi)

Instructions

A common consumer concern is that retailers will not stand behind the promises they make in advertisements. Read the attached document then provide a response in which you clearly state your opinion. Should Pepsi have been required to provide the promised prize in this contest (or the financial equivalent) or should the customer (John Leonard) have known that it was an example of “puffery” and that winning a Harrier Jet was not a realistic prize option? How should a court resolve a matter like this, what should Pepsi’s obligations be, and what if anything should John Leonard have received for his trouble?

Support your argument in your paper by finding two outside references that relate to this issue.

Your paper should be based on reviewing the attached article and your reading in this course in particular this sessions reading. When writing your paper use the following guidelines:

  • The body of your paper should be 750-1,000 words in length (not including front matter or end matter like the cover page, abstract, bibliography); in 12 point font, and single or double spaced.
  • Proper mechanics, Usage, and Grammar
  • Original content and thought
  • Includes thoughtful analysis and commentary on the provided article plus the outside source you find to answer the proposed question(s).
  • Document design and layout
  • Follows APA format for in-text citations and bibliography.

Answer preview

The law of contract proposes that all the elements of a contract should be available before a contract can be enforceable by the law. Furthermore, the general rule in the law of contract concerning advertisement is that an advertisement does not form a legally binding contract, but it merely an invitation to offer, which means that the advertiser waits to get offers from probable consumers.  Therefore, unlike other contracts where there is offer and acceptance, in advertisements the advertiser awaits an offer from a consumer and chooses on whether to accepted or reject the offer from the consumer depending on the terms and conditions of the advertisement.

Word count: 1034