Lululemon Athletica – MULTI-PLATFORM COMMUNICATION STRATEGY

Topic 

Lululemon Athletica – MULTI-PLATFORM COMMUNICATION STRATEGY

Instructions 

Write a report paper on Lululemon Athletica – MULTI-PLATFORM COMMUNICATION STRATEGY

Answer Preview

The descriptions of the groups and social media discussions show that majority of the members are young professionals looking to have fulfilling experiences, physical and emotional wellbeing when not working. Because the minimum age requirement is 18 years, it can be concluded that groups are comprised of millennial professionals, the fastest-growing workforce segment (Meng and Berger, 2018). In order to compete and maximize market shares, companies are expected not to ignore the attitudes, needs, and desires of millennial professionals (Kroth & Young, 2014). The target segment is tech-savvy because they have grown and depended on technology to make their lives. Devices such as smartphones and digital presence such as social media allow them to connect and catch up with colleagues (Kroth & Young, 2014). Besides, they are team-oriented as they participate in different group activities such as sports and decisions. They seek to attain team achievement, ensuring that no one is left behind.  Millennial professionals are also achievement-oriented: they are ambitious, confident, and have high expectations of their efforts (Graen and Grace, 2015).

Word Count: 2400