Luxury Methodology Dissertion

Topic

Luxury Methodology Dissertion- Luxury Fashion Consumption: Factors Affecting Attitude and Purchase Intent of Chinese International Students in the UK

Instructions

Background:

Literature review already written for a dissertation (see below). The title was previously “Luxury Fashion Consumption in China: Factors Affecting Attitude and Purchase Intent“. The title has been changed slightly to “Luxury Fashion Consumption: Factors Affecting Attitude and Purchase Intent of Chinese International Students in the UK“.

Task:

  1. Write a methodology section (700 Words):
    1. Use questionnaires – 50 people size
    2. Also use interviews – 5 people
    3. Use quantitative analysis on questionnaire data; use qualitative analysis on interviews.
  2. Design the questionnaire (200 Words).

 

In research methodology section, you should provide the following aspects:

  1. Introduce the overall methodological approach.
  2. Indicate how the approach fits the overall research design (why is it suitable).
  3. Describe the specific methods of data collection and why:
    1. What kind of the data collection method will be used?
    2. Why is this method appropriate for you data collection?
    3. Explain the physical procedures that you going to use to collect your data.
    4. Include all questionnaires, interview questions, etc. in the appendix.
  4. Describe who will be your participants or samples in your study and why.
  5. Describe how you intend to analyze and interpret your findings.
  6. Address potential limitations that may occur as a result of your research design and indicate how to overcome or minimize these weaknesses.
  7. Ethical considerations – e.g. confidentiality, intrusiveness & skewed data, data protection, no harm caused by research, etc.

Answer preview

In order to investigate the factors that affect attitude and the intent to purchase luxury fashion products among the Chinese international students in the UK, the researcher sought both qualitative and quantitative data. The qualitative data is detailed and wide ranging, and allows the investigator to understand the perceptions, experiences, thoughts and view of the respondents (Lee, 2000). This helps in making interpretations of the data and understanding the research topic. This justified the use of the qualitative data. The quantitative data, on the other hand, was collected in order to provide a basis for measuring certain parameters in view of the topic. These parameters include the extent to which factors cause an effect, and the perceptions and experiences of the consumers.

Word count: 1246