Topic

Macro-environment Analysis For Digital Marketing

Instructions

What areas of the macro environment will be important for LawPath to consider and why. Which areas will have the most impact in the digital marketing strategy?
E.g.

– legal environment will have an impact on the industry and how business is conducted

– Technological environment will impact the business as mostly digitally administered business, with other companies increasingly making use of technology to transform the way they work. Remote/ flexible working could be of particular interest here

– The economy and market trends – LawPath is currently marketed heavily towards business clients / start-ups

Answer preview

Organization internal and external environment is directly affects the implementation and development of marketing plan thus should be carefully considered if the organization is wishing to be profitable or to be competitive. Therefore, organizations that are planning to prosper need to consider developing strategic plans that starts with the analysis of the environment. With such focus the organization objectives, strategies and tactics should be draw aiming for the success and financial profitability. The organization external environment covers two main areas of macro-environment and micro-environment. Macro-environment in this aspect consists of forces such as legal, social, economic, technological, political and cultural (ELEARN 2009).

Word count: 468