Malaysian Airlines

First should include the introduction of the Malaysia Airlines

Second, should include an industry analysis of Airlines

Finally, get results of using the SWOT analysis and Porter’s five forces industry analysis

Answer Preview 

Essentially, Malaysian Airlines started as a joint venture between Ocean Steamship and Imperial Airways. In 1963, Malayan airways limited became the first national carrier (Mat Zaid, 1994) and grew steadily from a single aircraft into the current company with more than 2400 employees. Currently, Malaysia Airlines serves up to 50,000 travelers a day and covers over 95 international destinations.

Word Count: 350