Marbury Millo Chocolate : Creative Brand Strategy

Topic 

Marbury Millo Chocolate : Creative Brand Strategy

Instructions 

Write a creative brand strategy on Marbury Millo Chocolate

Answer Preview 

The Cadbury brand has existed in the confectionery market since 1824 after the launch by John Cadbury in Birmingham, England. Cadbury Scheppers became the fourth leading confectionery business across the world, producing chocolate and gum-based products. In the UK, Cadbury is considered to be one of the leading chocolates, constituting different ingredients, and including a range of products from novelties to chocolate filled bars. Thus, the Cadbury brand is linked to the world best tastes chocolates. Like packaging, the brand name, size and color plays a critical role in the success of Cadbury not only in the UK, but also across the world (Cadbury, 2016).

Word Count: 3600