Topic
Market and Customer Situation- The Analysis of McDonald’s
Instructions
Discuss the following about McDonald’s:
Market and customer situation
Industry and market product they complete in
Target Markets
Customer behavior issues
Target Markets
Customer behavior issues
Answer preview
McDonalds operates in the fast food industry also called the ‘Burger’ industry which is among the largest markets within the food industry. In the US alone, the industry generate close to $200 billion while globally, the industry is estimated to generate over $570 billion (Statista, 2018). Over the next coming years, the industry is anticipated to experience a growth of close to 2.5% and this remains a positive aspect for an industry which was considered as informal in the mid-20th century. The competitive aspects of the industry are on the elements of price, quality and taste.
Word count: 1024