Market Trends and Forces in The Philippines

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Market Trends and Forces in The Philippines

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According to the World Bank (2017), Philippines economic environment remained resilient in 2016 and 2017, indicating an increasing domestic demand. With a surging gross domestic product growth rate (6.8%), consumption seem strong, especially due to friendly monetary policies that keeps lending rates low. Many consumers can access credit at low interests, increasing their consumption power. The low rate of inflation also fosters the purchasing power of households and boost household consumption. The healthy economy represents potentially significant market opportunities as customers can readily purchase Antipodes Water. The World Bank projected that the market  increase in GDP growth rate of 6.9% in 2017 and 2018, following the implementation of substantial macroeconomic policies in addition to the accelerating recovery of the domestic market.

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