Marketers are Not Doing Enough in Directing Their Target Market towards Sustainability

Topic 

Marketers are Not Doing Enough in Directing Their Target Market towards Sustainability

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Consumers are core to the production activities of a company since they dictate the marketing and consumption of the products and services. Therefore, their satisfaction should be prioritized in order to achieve this aim. In providing quality services, producers must ensure that the goods and services produced are consumer-sustainable. Arguably this is the best bar that marketers can be judged based on their objectives to take care of the consumers’ welfare (Oates, et al., 2008). The importance of sustainable consumption is key to the perfect market performance of a product and therefore, considering the impact of the products on the consumers and their future generation is highly likely to influence satisfaction.

Sustainable consumption is the initiative a company takes to produce goods and services that meet the required needs of the consumers as well as putting into consideration issues like the health and environmental impact of the products and services. It is ideal if companies produce consumer sustainable products since they will go a long way in addressing the numerous challenges that have often affected production.

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