Topic
Marketing Analysis: Jeep Of Australia
Instructions
Introduction: Marketing issues identified in assignment 1
Description: Based on the current situation of the company that you analyzed in Assignment 1, select and prioritize the issues that the company should address in its new 12-month term marketing plan.
Weighting: 5%
Marketing Objectives
Description: Based on the selected issues regarding the current situation of the company you have analyzed in Assignment 1, clearly state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal-setting criteria. Explain how these goals link to the identified issues.
Weighting: 20%
Answer Preview
The Jeep brand is rooted in adventure, the outdoors, as well as off-road capability. The brand personifies the values and attitudes of its owners: freedom from constraints, confidence, need for psychological empowerment, and motivation by life rather than status. From ruggedly styled SUVs to sporty and sophisticated designs, the Jeep brands offer versatility and spaciousness in an impressively appointed package to offer adventure and value to life. Jeep also boasts of technological innovations and functional capabilities that also complement its legendary design, which also seeks to remain true to its legacy as the freedom, fun, and original machine. By combining technological and engineering excellence with practicality and classic styling, the Jeep brand has been able to build a brand that most automobile enthusiasts will be glad to associate with. To maintain its top position, Jeep has been keen on managing its product line-up complexity, while also ensuring that for every new product, they develop the relevant global positioning.
Word Count: 6100