Topic

Marketing and Color

Instructions

Discuss about marketing and color concept.

Answer preview

In the recent study, Impact of Color in Marketing, researchers found that nearly all consumer impulse purchases are based on color. The color of a logo can enhance a brand if it fits the product type, which is called alignment. For example, lime greenis appropriate for a fun, trendy product, such as a mobile chatting app, but not a serious, stable product, such as insurance.

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