Topic

Marketing efforts

Instructions

2. Getting your message across to prospective customers is a key element of a business plan. Please critique our effort to market the University of Delaware MBA programs by using specific examples of where and how you heard about our program (e.g., specific radio station, internet site, publication, TV station, etc.) and honestly assess how effective that vehicle was in drawing you to apply for admission. What are some strengths of these marketing efforts and what could be done better? What is the best way to reach prospective students like you? We are looking for insightful, specific, and brief essays.

3. (Optional) Is there any other information, not covered elsewhere in your application, that you would like to share with the department’s Graduate Admissions Committee? Are there special circumstances related to your academic records, such as low GPA or low GRE/GMAT scores that you feel we should know about? Are there any challenging social, economic, educational, cultural, or other life circumstances that you have overcame to achieve success in higher education?
Answer Preview

The university can work on its strategy to engage students like me. Indeed, a possible low-cost method of marketing the programs is to encourage faculties and MBA directors to actively participate in discussion forums with prospective students, alumni, employers, and other stakeholders (Saunders, Barrington, and Sridharan 160-168). The engagement would form a strong partnership with individuals and organizations that increase the visibility of the university. For example, UD can sponsor organizations that promote graduate leadership to raise awareness of the MBA programs. The faculties can also connect directly with business professionals across the world, raising the awareness of the programs and give students opportunities to create networking and learning connections with appropriate individuals and organizations in the market.

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