Marketing Management-Volvo of Australia

Topic 

Marketing Management-Volvo of Australia

Instructions 

Based on the provided document of assessment 1, write a paper on Marketing Management-Volvo of Australia.

Answer Preview 

Volvo Australia is a key player in the automotive industry within Australia and operates as a wholly owned subsidiary of the mother company. Within this region however, the company faces immense competition from other manufacturers and as well as unstable market conditions. Since the company was bought by the Chinese automobile manufacturer Geely, it has constantly faced significant challenges in upholding and maintaining its Scandinavian values of safety features and high technology as they seek to appeal to the market (Chen, Wang, & Young, 2015). Despite this change of ownership, the investment placed the company is a good position to deliver value to the shareholders of the company.

Word Count: 2300