Marketing Plan for Linen Trends

Topic

Marketing Plan for Linen Trends

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Linen Trends is a small business, located in Hamilton, Ontario, and specializing in the sale of bed sheets, pillows, bed and mattress covers, and duets. The business is experiencing a problem – a poor promotional strategy, which has led to low sales and profits. The customer traffic in the stores are declining, leading to unsold stock on the weekends. The firm also has an inefficient value chain model, and low levels of brand awareness. The purpose of the marketing plan is to resolve this problem. The business objectives include 1) To increase the overall profits by 33% by December 2019 2) To increase the customer store traffic by 40%, from the current 10 persons to 14 persons on weekends to help clear up inventories for year-end purchases for the store within 12 months and 3) To increase customer awareness of the Linen Trends brand by 50% within eight months.

Word count: 8066