Topic
Marketing Plan-Marks and Spencer Expansion of Online Stores
Instructions
Write on Marketing Plan-Marks and Spencer Expansion of Online Stores
Answer Preview
The aim of this report is to explore the organizational status of Marks and Spencer P.L.C. in order to pave way for the creation of a substantial marketing plan in helping the company to counter the contemporary challenges and prosper in the future. A company overview was conducted to create awareness regarding what Marks & Spencer is, what kind of business the company conducts, and its markets of operation. A marketing objective was conducted, which made a clear indication that the multinational retailer had begun facing difficulties surviving in the increasingly competitive modern market to require a marketing strategy as a counteractive measure. In the exploration of the company’s resourcefulness and capabilities, it was clear that the company had substantial financial stability, international establishment, and a vision of Plan A 2020 to enable it to expand its online stores from just the two markets, Australia and New Zealand, into other significant international markets. The target markets in Marks & Spencer’s market of operation seemed to accommodate adults, with the key focus remaining on the older adults. Generally, considering the company’s capability, a proposed marketing plan to expand its online stores retailing in China, Dubai, Algeria, and Ghana is practically capable of helping the company increase its annual revenue generation by 25%, as of the beginning of 2020.
Word Count: 4700