Marketing Plan: Walt Disney Company

Instructions

Write a marketing plan on Walt Disney Company

Answer Preview

The Disney Company segments its market in four groups after extending and scaling up its production activities (Robb, 2014). Before scaling, the company produced animated films for children. The first segment handles movie production while the second segment adopts the Disney theme, the Disney land. The third segment produces clothing, toys, and other products associated with Walt Disney Company. The fourth segment handles television programs while the last segment focuses on interactive aspects for the company’s virtue activities (Robb, 2014), through the website, social media, and mobile application.

Word Count: 2400