Topic

Marketing Program for Samsung Galaxy Fit Products in Australia

Instructions

Discuss the Marketing Program for Samsung Galaxy Fit Products in Australia.

Answer preview

The Wearable electronics market has been growing, according to market trends. This suggests that the demand for wearable and smart devices such as the Samsung Galaxy Fit is poised to grow (Statista, 2019). Market research data shows that sales for all wearable electronics, including the smart watches have grown significantly, capping at more than 788 units in 2018 as shown in Appendix B (Euromonitor International, 2019). Samsung can therefore realize its marketing goals by positioning the product, namely Samsung Galaxy Fit strategically in the market, through an integrated marketing plan. In Australia, the Samsung Galaxy Fit has a market share of 5.2%, compared to Apple Watch’s 23.2% (Euromonitor International, 2019) (see Appendix A).

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