Topic

Marketing Strategies to Help Maxwell House Regain Leadership in Ground Coffee Sales in US Market

Instructions

Write a plan paper in 8 pages and create a 7-slide presentation.

Answer preview

Maxwell House, a renowned ground coffee producer and seller, has faced tough competition from the currently leading ground coffee organization, the Folgers. Maxwell House was once a prominent coffee hub that attracted American people as prominent as Presidents Grover Cleveland, Andrew Johnson, Theodore Roosevelt, Woodrow Wilson, Rutherford B. Hayes, William Howard Taft, and William McKinley (Donna, 2014). The company is well known for having revolutionized cuisine ground coffee since late 1800s. However, having built such a strong foundation in United States (US) market, Maxwell House productivity has been overtaken by Folgers, a company that shares the long history of existence by having been founded in 1850s.

Word count: 2615