Marks & Spencer PLC: Strategic Analysis

first, Analysis of the internal environment of the firm to identify its strength and weaknesses (SWOT)?

second, Define supermarket food industry (Porters 5 forces) , give current domestic marketing mix (4P’s), how it is operating in UK market.

Only 300 words in Harvard format.

Answer preview

The hallmarks of Marks & Spencer PLC (M&S) food business accounts for 58% of the company turnover, with 914 UK stores set for the food retailing business (Marks & Spencer, 2016a). M&S’s weakness is notable from its declining market share, continued loss of its food technologists, product developers, and delays to adopt digital user-centered market-space (Marks & Spencer, 2016a, p. 1). On opportunities, M&S can materialize on fast-growing food markets as well as working to convert millions of high-street customers who buy online from rivals.

Word count: 669