Topic
McDonald’s International Strategy in China
Instructions
You are required to choose a research topic within the ‘International Business’ field for purposes of analysis. Write a research proposal suitable for a dissertation which will:
- explain the rationale for the research (i.e. why it is worth doing);
- state the aims and objectives of the research;
- provide examples of relevant theories and concepts you intend to include in the literature review;
- explain the methodology you intend to use in your research;
- explain the specific research techniques which you intend to use (e.g. questionnaire, interviews, case study, etc.). Give your reasons why you think that the chosen technique(s) is (are) appropriate for this project;
- discuss what data will be collected (e.g. consider whether data is primary or secondary; qualitative or quantitative etc.);
- explain how the data will be interpreted;
- discuss whether the findings will have validity, reliability, and generalisability
- discuss any potential difficulties which might arise in relation to this research and explain how you might deal with these difficulties.
Answer Preview
Theories and concepts of International Strategy
A breath of theories explains the concept of international strategy. Prior studies on the international strategy focused on the list of popular theories to examine how firms enter and operate in foreign country markets. The theories explicated below seek to create a framework of examining how McDonald’s entered and operates in the Chinese market.
Word Count: 4000