McDonald’s-McCafe

Topic 

McDonald’s-McCafe

Instructions 

Marketing group assignment

McDonald’s-McCafe competitor’s situation

Answer preview 

The major competitors for McDonald’s in Australia are Coffee Alchemy, Single Origin Roasters, Patricia, Social Brew, and Lowdown. The fast-food business is under threat because fast food is thought of as an unhealthy option, and to compete favorably with the rivals, the importance of introducing the McCafe product line cannot be underscored. This explains why coffee shops in Australia are embracing healthier options in their menu.

Word Count: 1200