Week 10- Measurement and Evaluation of PR

Week 10- Measurement and Evaluation of PR

Instructions 

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

• Summarises what you have learned from the week’s readings
• Builds on previous weeks’ learning as appropriate.
• Reflects on a key point(s) you feel is important to public relations practice; and
• Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview 

The week’s readings and the lecture increased my knowledge and skills on measurement and evaluation of PR and SWOT analysis of PR. I understand that the PR experts comprehend their activities’ qualitative outcomes but experience challenges in presenting the information in a suggestive form to the directors. The inclination creates the need for the PR experts to learn the implications of return on investment (RIO).

Word Count: 350