MKTG1001 – SWOT analysis : Pizza Hut, Domino’s and Crust Pizza – competitive situation analysis for pizza Dominos

MKTG1001 – SWOT analysis : Pizza Hut, Domino’s and Crust Pizza – competitive situation analysis for pizza Dominos

Competitive Situation Analysis:

Identify Direct & Indirect Competitors:

Compare competitor marketing mix elements to your chosen company and evaluate the similarities (points of parity) and differences (points of difference) in marketing mix elements & target markets:

Answer Preview:

Target Market:
Pizza Hut target market share stands at 35% relying on dining experience Other players like Crust Pizza target market stands at 20%. They target consumers who look for delightful moments known as A Crust Above Moment. Domino’s target market stands at 45% especially for the consumers looking for inexpensive pizza with a 30minute delivery frame In terms of positing, the major point of difference between Domino’s and Pizza Hut is about the element of in restaurant dining. The ambience and décor of all Pizza Hut outlets are good and are outlet are spacious. Pizza hut also arranges for birthday parties, kitty parties and business meetings in their outlets. Pizza Hut has customized birthday party invites with different themes for the customers to choose and use it as invitations. Domino’s strength is fast home delivery of pizza. Whenever consumers think about ordering pizza they think of Domino’s because they are experts in pizza delivery thus being biggest revenue earner for the company. The revenue for Pizza Hut comes from restaurant sales. As for Crust Pizza looks for creating delightful moments for the consumers. Crust Pizza believes that adding Crust friendly to any get together makes the whole moment a Crust Above Moments.
SWOT Analysis(Domino’s, Pizzahut and Crust)

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APA