Topic
PepsiCo Global Marketing Plan for Non-carbonated Drinks in China
Instructions
Write a market analysis paper analyzing PepsiCo Global Marketing Plan for Non-carbonated Drinks in China
Answer Preview
In terms of positioning, PepsiCo must work to attract urban dwellers since they will be attracted to the products. Most people who live in towns observe a healthy lifestyle hence they could be influenced to buy non-carbonated drinks. As a result, PepsiCo should ensure that its focuses on this population in order to make a realistic chance of dominating Coca-Cola and Dali Foods. Positioning makes a company realize the potential it has in relation to its marketing plan of penetrating new marketing or achieving a potential market growth. The report will address implementation, action plan, measurement, and control strategies for PepsiCo’s market plan. Among notable implementations will be enhancing communication with an intention of reaching a wider target market. An efficiency control strategy would be ideal for finding the effectiveness of crucial elements like employees, advertisement, and distribution.
Word count: 4900