PepsiCo Global Business Opportunity

Topic

PepsiCo Global Business Opportunity

Instructions

In this assignment, you are asked to select a business that you find interesting and narrow it to ONE product or product line. The chosen business is not necessarily a global company as long as you can identify a plausible and genuine opportunity for its  global expansion.

You will then conduct the analysis of the current internal and external situation of the chosen product or product line of the business.

Recommended Structure for the Written Report

  1. Executive Summary

Summarizing the key points from your report in approximately 300 words or less.  Please note that this section is not included in the word count of 1,500 words.

  1. Introduction

In this section, you should clearly introduce the chosen business and its product/product line you are going to analyze and briefly discuss how you are going to analyze and recommend its business opportunity.

  1. Company Structure, Capabilities and Resources

In this section, you should describe the structure, capabilities and resources of the chosen business. The information provided in this section should be informative for your SWOT analysis (Section 6) and based on your research from up-to-date sources.

  1. Product, Market, Distribution and Supply

The purpose of this section is to provide a description of the chosen business’ current key products, markets, and distribution and supply. The information should be comprehensive and up-to-date based on your extensive research of the chosen business.

  1. Competitive Environment and Industry Situation

In this section, you are asked to describe the competitive environment and industry situation of your chosen business. This should include the information about major competitors and the nature of the industry your chosen business is operating in (e.g., dynamic of the industry in terms of the market and customer demand, intensity of the competition).

  1. SWOT Analysis

This section is the key part of your report in which you will demonstrate your synthesis and analytical skills. In this section, you should accurately apply the SWOT framework to synthesize the strengths, weaknesses, opportunities and  threats of the chosen product/product line you discuss in the introduction section. In your discussion, you should clearly identify market opportunity of the chosen product/product line and provide insightful and logical justification based on the SWOT analysis

  1. Conclusion

In this section, you should provide comprehensive and strong conclusion on your analysis of business opportunity and clearly reiterate the main issues. The conclusion should be accurate and consistent with the analysis completed in the prior section.

Length of the Report

The report should not exceed the maximum 1,500 words.

Answer preview

Global penetration of any business is a step to enhance global expansion in tandem to the objectives set. This report will focus on PepsiCo in a bid to analyze it global operations. The report will outline the structure and capability of the company. Resources at the disposal of the company will include outlets in more than 200 countries. The report will look at the product line of the company in regards to soft drinks. The distribution channel of the company will be exploited in order to understand how it affects the international activities. The direct delivery system is widely used in the headquarters while the company has appointed third-party distributors especially in foreign countries to reach a wider geographical coverage.

Word count: 2048