Topic
Product Development Report Structure: Mekong Delta Agri-Tourism
Instructions
Section 1 – Introduction (2-3 pages) including a review of
relevant information on the barriers, challenges and
opportunities for agri-tourism development in the Mekong
Delta in Vietnam (2 key reports from the Asia Development
Bank have been provided to assist with this)
Section 2 – Results of the Audit of Existing DMO Websites (1-2 pages).
Students should use the questions listed on page 17 of the destination
management Guide to analyse existing agri-tourism products from at least
5 relevant DMO websites. This section should identify the 5 websites used,
list the existing products analysed, and then summarise key aspects of
these products.
Section 3 – SWOT Analysis new Product Development (2-3 pages).
The aim is to provide a context and support for the product development
suggested in the following section. This section should include a
consideration of destination community wellbeing.
Section 4 – Proposed Product Development (1-2 pages). This section
provides details of the proposed product development.
Answer preview
Agri-tourism is one of the most important pillars of the economy for most countries of the world. Investing in the sector is therefore a viable venture, depending on the product that is being offered, and the target market. In the Mekong Delta in Vietnam, agri-tourism could be a profitable business, especially where innovative product packages are offered (Asian Development Bank, 2008).
Word count: 1185
APA Format